Wednesday, 30 July 2008
Thursday, 24 July 2008
It's just about summer at last, and there's something about the orange haze of a July morning that puts me in mind of holiday trips to the local newsagent-cum-general store round about the turn of the '80s. Leave your bike outside in a casual heap and enter its subdued, welcoming, blue-and-white vinyl floor tiled, no-cheques-cashed-thank-you interior.
Most important, on a day like this, is the little deep freeze with the two-way sliding top and the achingly outdated stickers on the front. This is, of course, owned by the company which makes both the contents and the little tin sign spinning out front in the breeze - Wall's if you must, but more properly Lyon's Maid, signified by that bucolic dancing troika of a small boy and two small girls, captured in the middle of a raucous round of Ring-A-Roses with alarming disregard for the safety of their Mini Milks.
The contents of the freezer depend, of course, on whether 'the man's been'. If he has, fill your boots with Fabs, Funny Feet, Starship 2000s and the urban drug legend magnet that was the 2-Ball Screwball. If he hasn't, it's a sad scrabble round the bottom of the unit forthe best of the dull stuff - Jubblies, popsicles (not even Cola flavour left), Callipos and, most spirit-crusing of all, big brown unopened boxes of boring wafery sandwich things and the ubiquitous family brick.
It's important to note that Cornettos and other posh fare were never spotted in these units. At best, you might have seen the occasional rogue King Cone, looking lost and nervous outside its natural habitat of a shoulder-mounted tray in a darkened Odeon. If you're really unlucky, the good stuff in the tiny deep freeze will be sharing freezer space with savoury abominations, usually Patsy Kensit peas and Findus frozen boil in the bag dinners, featuring the most suspiciously smooth slices of roast beef you ever did see.
But never mind that, if there's nothing to be found in the freezer, the pop's all there, lined up on a shelf to the right. Naturally, there's no refrigerator here - not for another three years, at least - so your tins of Lilt and first-generation Tab (the beautiful drink for beautiful people) have to sweat it out among the Panda Pops, Trendy Pops and Rola Colas. No preferential treatment here. Other uncomfortably warm drinks come in space age all-plastic packaging, like the listlessly fruity Tip Tops (there are probably fewer toxic elements in the tub than the contents).
On the floor beneath, the family-sized bottles with the dimpled necks and 3p deposit caps, lined up in serried ranks temptingly reminiscent of a 'lemonade fishing' fete stall. Again, brand egalitarianism rules. Amongst the big name liquids with bubbles which have passed their fizzical are the regional pop brands. It was Dayla round my way, but if you lived elsewhere it could've been Alpine, Larkspur or, for those lucky Yorkshire folk, pop bottled by father of future Tory leader Charles Hague. All delivered either by the milkman or via a good, solid beige Bedford van with the driver's semi-hard son sat in the back, flicking Big D nuts at dogs through the open tailgate.
And we have the sweets, of course. They've been pushed temporarily into third place for the season as, with the possible exception of those new-fangled Trebor mints with the hole blocked up, they're not in any way chilled (well OK, neither are the drinks, but that's more a psychological thing, I suppose). But one tradition still holds sway in the heat - the purchasing of too many old fashioned sotrage jar sweets in a big bag. Maybe it's their 'behind counter' taboo, or the fact they're slap next to the fags, sometimes even mingled with Castellas, St Bruno and other 'OK' smoking ware, but something always ensures the buying and wolfing of far too many Styrofoam bananas, coconut mushrooms or representatives of the mysteriously resilient mojo/fruit salad duopoly - these are sweets you'll be seeing again 2 hours hence on the wasteground behind the prefabs, like old friends.
Above all this sits the 'adult shelf' stocking swanky dinner party fare such as Black Magic, Dairy Box (the winsome lady on the top of a big two-pound box cloaked in a tell-tale Miss Havisham layer of dust), the dadcentric Spartan hard centres and Terry's Pyramints. Never mind 'gentlemen's relaxation periodicals', once upon a time anything placed 5' 5" or more above ground level instantly attained an aura of grown-up mystery. Height equalled sophistication. This despite the continuing popularity of Eli Woods and Tommy Cooper.
And of course, every proper shop of this kind has a mysterious vestibule which lies behind a mystical curtain of blue and orange plastic fly-proof strips, full of wooden shelves lined with wax paper in a red gingham check or wavy blue line pattern, affixed by drawing pins on the underside, yellowing and brittle in what sun there is straining through the tiny square rear window, which some obliging soul has partially cleared of dust with the finger-daubed legend 'DALGLISH 78'.
This is a sort of half-shop, half-storeroom area, which is kind of exciting as you're never sure if you're actually allowed in here, but generally contains a lot of dull, non-child-friendly sundries. Odd-looking paper-bagged bread, in particular the oddly disturbing 'milk roll'. Cylindrical and corrugated, everything about this weird, OAP-endorsed loaf seems wrong, resembling not so much bread as we know it but a calcified version of the wobbly tube of 'solid nourishment' perpetually bisected on Pedigree Chum ads.
Other oddities hang about, ever-present, never bought. A faded card bears brown shoelaces, folded up in little paper tubes. There are always exactly four missing. Great big Ever Ready batteries, plastic coated and the size of a Tea-Hee mug, present their weird spring contacts to the air. What are they ever used in? A cardboard presentation tray of sachets of Rise 'N' Shine, or some other alchemically powdered 'orange drink', defy you to guess their age.
Coming up in five months' time: The Co-op at Christmas.
Wednesday, 23 July 2008
Dorothy: Well, I guess if you're an idiot with a hearing problem, you do things like that.
Sophia: Actually, it turned out ok. The stuff tasted great, so Salvadore decided to market it. At first, things didn't go so well. Linguine with ear salve wasn't very appetizing. But once he changed the name to pesto sauce, it sold like hot cakes!
Dorothy: Ma, you're making this up!
Sophia: So what? I'm old, I'm supposed to be colourful!
Thursday, 17 July 2008
The format of choice is, natch, is the cockney oompah rap, which did well for Kwik Fit, Do-It-All, George Cole's Leeds building society campaign and countless others. Where it came from, God knows. Chas and Dave may have something to do with it, but this sort of stuff is to the likes of Rabbit what Jamiroquai is to Parliament. Where's the cockney soul, you cowson?
One thing that really does seem odd from a modern viewpoint is the whole point of the ad - the idea that the fashion for vegetarianism would take over the nation, bankrupting farmers and sending tinfoil shares into a downward spiral. It's a threat to our very way of life! About this time, you also got ads for tea - not any particular brand, just the concept of having a cup of tea in general. Which shadowy organisation decides these things?
I'll always have a soft spot for the old 'copper with flashing blue light on helmet' bit.
Nosey neighbour with telescope doubles as outraged Mary Whitehouse figure on mention of 'meatballs'! Two stereotypes for the price of one, nice work.
Turns out moussaka was a Mexican dish all along. Who knew?
The hippie, of course. After punk knocked all that bearded wooliness on the head he was the number one cultural joke for the best part of a decade, though by '83 the main reason for ridicule seems to be his lack of awareness of hair gel and/or Yamaha keyboards.
FACT: Every joke hippie in an '80s ad not played by Nigel Planer was, for some reason, modelled closely on Van Der Graaf Generator's David Jackson. [ For example - see here. ]
'Could've had it barbecued!': Is this the most confused gay stereotype ever committed to the screen? Bodybuilding, bondage, lisp, pink thong, blonde woman on rowing machine... yes, that just about covers, um, something.
Say what you like about this ad, but at least it gets over in 30 seconds what Little Britain managed to stretch over three series.